2008《福布斯》全球最具声望排行榜
2008《福布斯》全球最具声望排行榜
2008《福布斯》全球最具声望排行榜概述
美国时间2008年6月4日《福布斯》网站公布了由纽约咨询机构Reputation Institute评出的全球最具声望大企业排行榜,中国有30家企业上榜。
榜单显示,丰田汽车排名首位,谷歌和宜家分居二、三位。意大利食品和烟草公司费列罗位居第四,强生集团排名第五。第六至第十位排名依次为塔塔集团、卡夫食品、诺和诺德、宾堡集团和Migros。
此外,夏普排名第16、佳能35、索尼38、德仪47、苹果63、惠普66、英特尔67,戴尔82、IBM108、索尼爱立信122、微软137、NEC146、LG163、摩托罗拉170、诺基亚177,三星196。
在这600家企业中,美国公司占150家,日本占40家,中国和英国各占35家,法国和德国各30家,俄罗斯20家。
在上榜的35家中国企业中,海尔排名最靠前,位居第13位。中国一汽排名第41、联想第149,美的185、中国建设银行187,东风汽车198。
2008《福布斯》全球最具声望排行榜
Rank |
Company |
公司中文名称 |
Country |
Industry |
2008 Pulse Score |
2007 Pulse Score |
Change |
1 |
Toyota Motor Corp. |
[[]] |
Japan |
Automotive |
86.53 |
82.79 |
3.74 |
2 |
Google |
[[]] |
US |
Information & Media |
85.23 |
New |
|
3 |
IKEA |
[[]] |
Sweden |
Retail - General |
84.14 |
84.05 |
0.09 |
4 |
Ferrero |
[[]] |
Italy |
Food & Tobacco |
83.52 |
82.63 |
0.89 |
5 |
Johnson & Johnson |
[[]] |
US |
Consumer Products |
83.48 |
78.8 |
4.68 |
6 |
Tata Group |
[[]] |
India |
Conglomerate |
82.84 |
72.37 |
10.47 |
7 |
Kraft Foods Inc. |
[[]] |
US |
Food & Tobacco |
82.79 |
81.07 |
1.72 |
8 |
Novo Nordisk |
[[]] |
Denmark |
Pharmaceuticals |
82.28 |
79.09 |
3.18 |
9 |
Grupo Bimbo, S.A. |
[[]] |
Mexico |
Food & Tobacco |
81.75 |
76.08 |
5.67 |
10 |
Migros (Federation of Migros Cooperatives) |
[[]] |
Switzerland |
Retail - Food |
81.54 |
75.16 |
6.37 |
11 |
General Mills |
[[]] |
US |
Food & Tobacco |
81.34 |
New |
|
12 |
Walt Disney |
[[]] |
US |
Information & Media |
81.22 |
78.37 |
2.85 |
13 |
Haier Corporation |
[[]] |
China |
Electrical & Electronics |
81.19 |
75.18 |
6.01 |
14 |
Infosys Technologies Limited |
[[]] |
India |
Computer |
81.18 |
72.62 |
8.56 |
15 |
United Parcel Service |
[[]] |
US |
Transport & Logistics |
81.05 |
80.06 |
1 |
16 |
Sharp Corp. |
[[]] |
Japan |
Electrical & Electronics |
80.44 |
75.58 |
4.85 |
17 |
Coop |
[[]] |
Norway |
Retail - Food |
80.43 |
76.29 |
4.14 |
18 |
Jean Coutu Group |
[[]] |
Canada |
Retail - General |
80.11 |
80.04 |
0.07 |
19 |
El Corte Inglés |
[[]] |
Spain |
Retail - General |
80 |
80.63 |
-0.63 |
20 |
Petrobras |
[[]] |
Brazil |
Energy |
79.97 |
82.19 |
-2.22 |
21 |
Carlsberg |
[[]] |
Denmark |
Beverage |
79.82 |
75.79 |
4.03 |
22 |
3M |
[[]] |
US |
Industrial Products |
79.79 |
75.06 |
4.73 |
23 |
Barilla |
[[]] |
Italy |
Food & Tobacco |
79.44 |
83.53 |
-4.1 |
24 |
Grupo Gerdau |
[[]] |
Brazil |
Raw Materials |
79.26 |
77.73 |
1.53 |
25 |
Robert Bosch GmbH |
[[]] |
Germany |
Electrical & Electronics |
79.22 |
77.98 |
1.23 |
26 |
Kone |
[[]] |
Finland |
Industrial Products |
79.12 |
75.19 |
3.92 |
27 |
Mercadona |
[[]] |
Spain |
Retail - Food |
78.9 |
83.39 |
-4.49 |
28 |
Matsushita Electric Industrial Co. Ltd. |
[[]] |
Japan |
Electrical & Electronics |
78.88 |
80.56 |
-1.68 |
29 |
Marks & Spencer Group |
[[]] |
UK |
Retail - General |
78.78 |
80.19 |
-1.41 |
30 |
Sobeys |
[[]] |
Canada |
Retail - Food |
78.74 |
71.87 |
6.87 |
31 |
Philips Electronics |
[[]] |
The Netherlands |
Electrical & Electronics |
78.72 |
79.82 |
-1.11 |
32 |
Volvo bilar |
[[]] |
Sweden |
Automotive |
78.57 |
76.25 |
2.32 |
33 |
Xerox |
[[]] |
US |
Industrial Products |
78.44 |
New |
|
34 |
Bridgestone Corp. |
[[]] |
Japan |
Automotive |
78.09 |
77.77 |
0.32 |
35 |
Canon Inc. |
[[]] |
Japan |
Electrical & Electronics |
78.07 |
80.82 |
-2.74 |
36 |
Colgate-Palmolive |
[[]] |
US |
Consumer Products |
78.04 |
New |
|
37 |
AEON Co. Ltd. |
[[]] |
Japan |
Retail - Food |
78 |
71.77 |
6.23 |
38 |
Sony Corp. |
[[]] |
Japan |
Electrical & Electronics |
78 |
75.16 |
2.84 |
39 |
Honda Motor Co. Ltd. |
[[]] |
Japan |
Automotive |
77.79 |
80.6 |
-2.81 |
40 |
Usiminas |
[[]] |
Brazil |
Raw Materials |
77.74 |
73.5 |
4.24 |
41 |
China Faw Group Corporation |
[[]] |
China |
Automotive |
77.61 |
68.34 |
9.27 |
42 |
Lukoil |
[[]] |
Russia |
Energy |
77.49 |
79.35 |
-1.85 |
43 |
Vale |
[[]] |
Brazil |
Raw Materials |
77.39 |
79.31 |
-1.92 |
44 |
A.P. M?ller - M?rsk |
[[]] |
Denmark |
Transport & Logistics |
77.35 |
83.39 |
-6.03 |
45 |
Cadbury Schweppes |
[[]] |
UK |
Food & Tobacco |
77.32 |
New |
|
46 |
Copec |
[[]] |
Chile |
Energy |
77.27 |
74.15 |
3.12 |
47 |
Texas Instruments |
[[]] |
US |
Computer |
77.22 |
New |
|
48 |
Eastman Kodak |
[[]] |
US |
Consumer Products |
77.13 |
New |
|
49 |
General Electric |
[[]] |
US |
Conglomerate |
76.82 |
73.96 |
2.86 |
50 |
Correios |
[[]] |
Brazil |
Services |
76.64 |
New |
|
51 |
Sara Lee |
[[]] |
US |
Food & Tobacco |
76.48 |
New |
|
52 |
FedEx |
[[]] |
US |
Transport & Logistics |
76.28 |
79.39 |
-3.11 |
53 |
Deere & Co |
[[]] |
US |
Industrial Products |
76.12 |
74.99 |
1.13 |
54 |
Grupo Votorantim |
[[]] |
Brazil |
Conglomerate |
76.1 |
75.62 |
0.49 |
55 |
Goodyear |
[[]] |
US |
Automotive |
76 |
68.46 |
7.54 |
56 |
Gazprom |
[[]] |
Russia |
Energy |
75.99 |
78.05 |
-2.06 |
57 |
Nestlé |
[[]] |
Switzerland |
Food & Tobacco |
75.78 |
70.84 |
4.93 |
58 |
ALDI |
[[]] |
Germany |
Retail - Food |
75.72 |
77.75 |
-2.03 |
59 |
L’Oreal |
[[]] |
France |
Consumer Products |
75.68 |
78.44 |
-2.76 |
60 |
Sberbank |
[[]] |
Russia |
Financial - Bank |
75.56 |
81.96 |
-6.4 |
61 |
Inditex (Zara) |
[[]] |
Spain |
Retail - General |
75.55 |
73.41 |
2.14 |
62 |
FUJIFILM Holdings Corp. |
[[]] |
Japan |
Consumer Products |
75.51 |
72.76 |
2.75 |
63 |
Apple |
[[]] |
US |
Electrical & Electronics |
75.42 |
73.71 |
1.71 |
64 |
Michelin |
[[]] |
France |
Automotive |
75.34 |
81.67 |
-6.33 |
65 |
Deutsche Lufthansa AG |
[[]] |
Germany |
Airlines & Aerospace |
75.19 |
78.65 |
-3.46 |
66 |
Hewlett-Packard |
[[]] |
US |
Computer |
75.1 |
71.35 |
3.75 |
67 |
Intel |
[[]] |
US |
Computer |
74.94 |
72.73 |
2.21 |
68 |
Publix Super Markets Inc. |
[[]] |
US |
Retail - Food |
74.91 |
74.01 |
0.9 |
69 |
Heineken |
[[]] |
The Netherlands |
Beverage |
74.79 |
75.15 |
-0.36 |
70 |
Caterpillar |
[[]] |
US |
Industrial Products |
74.78 |
75.24 |
-0.46 |
71 |
Scania |
[[]] |
Sweden |
Automotive |
74.77 |
74.71 |
0.06 |
72 |
CSN |
[[]] |
Brazil |
Raw Materials |
74.64 |
74.96 |
-0.31 |
73 |
Hydro |
[[]] |
Norway |
Raw Materials |
74.58 |
73.33 |
1.25 |
74 |
Indesit Company |
[[]] |
Italy |
Electrical & Electronics |
74.57 |
70.69 |
3.88 |
75 |
Seven & I Holdings Co. Ltd. |
[[]] |
Japan |
Retail - Food |
74.56 |
71.53 |
3.02 |
76 |
Whirlpool |
[[]] |
US |
Consumer Products |
74.41 |
New |
|
77 |
Maruti Udyog (Suzuki) Ltd |
[[]] |
India |
Automotive |
74.38 |
70.6 |
3.77 |
78 |
Boeing |
[[]] |
US |
Airlines & Aerospace |
74.37 |
71.64 |
2.74 |
79 |
Costco Wholesale |
[[]] |
US |
Retail - General |
74.33 |
72.45 |
1.88 |
80 |
Morrison (Wm) Supermarkets |
[[]] |
UK |
Retail - Food |
74.32 |
71.83 |
2.49 |
81 |
Alimentation Couche-Tard |
[[]] |
Canada |
Retail - Food |
74.26 |
71.21 |
3.05 |
82 |
Dell |
[[]] |
US |
Computer |
74.26 |
70.09 |
4.17 |
83 |
Coca-Cola |
[[]] |
US |
Beverage |
74.24 |
77 |
-2.76 |
84 |
Marriott International |
[[]] |
US |
Services |
74.14 |
New |
|
85 |
Sainsbury (J) |
[[]] |
UK |
Retail - Food |
74.07 |
72.57 |
1.5 |
86 |
Aker |
[[]] |
Norway |
Industrial Products |
73.98 |
71.87 |
2.1 |
87 |
Luxottica |
[[]] |
Italy |
Consumer Products |
73.97 |
77.26 |
-3.29 |
88 |
BMW AG |
[[]] |
Germany |
Automotive |
73.9 |
78.89 |
-4.99 |
89 |
Pirelli |
[[]] |
Italy |
Automotive |
73.89 |
67.44 |
6.46 |
90 |
Magnitogorsk Iron and Steel Works OAO |
[[]] |
Russia |
Raw Materials |
73.72 |
81.17 |
-7.45 |
91 |
Lan |
[[]] |
Chile |
Airlines & Aerospace |
73.61 |
69.09 |
4.52 |
92 |
Berkshire Hathaway |
[[]] |
US |
Financial - Diversified |
73.58 |
73.59 |
0 |
93 |
Canadian Tire |
[[]] |
Canada |
Retail - General |
73.5 |
77.53 |
-4.03 |
94 |
Coop Italia |
[[]] |
Italy |
Retail - Food |
73.22 |
71.44 |
1.78 |
95 |
Norilsk Nickel |
[[]] |
Russia |
Raw Materials |
73.07 |
74.91 |
-1.84 |
96 |
Walgreen |
[[]] |
US |
Retail - General |
73.01 |
68.77 |
4.24 |
97 |
Toys ’R’ Us |
[[]] |
US |
Retail - General |
72.86 |
New |
|
98 |
Procter & Gamble |
[[]] |
US |
Consumer Products |
72.85 |
76.25 |
-3.39 |
99 |
Daimler AG |
[[]] |
Germany |
Automotive |
72.85 |
70.03 |
2.81 |
100 |
PepsiCo |
[[]] |
US |
Beverage |
72.76 |
74.91 |
-2.15 |
101 |
Grupa LOTOS |
[[]] |
Poland |
Energy |
72.6 |
63.06 |
9.54 |
102 |
Office Depot |
[[]] |
US |
Retail - General |
72.59 |
New |
|
103 |
Banco de Chile |
[[]] |
Chile |
Financial - Bank |
72.59 |
70.08 |
2.5 |
104 |
TUI AG |
[[]] |
Germany |
Transport & Logistics |
72.59 |
67.35 |
5.24 |
105 |
Fidelity Investments |
[[]] |
US |
Financial - Diversified |
72.57 |
New |
|
106 |
Aceitera General Deheza |
[[]] |
Argentina |
Food & Tobacco |
72.53 |
New |
|
107 |
State Bank of India |
[[]] |
India |
Financial - Bank |
72.4 |
61.09 |
11.31 |
108 |
IBM |
[[]] |
US |
Computer |
72.39 |
69.06 |
3.34 |
109 |
Hitachi Ltd. |
[[]] |
Japan |
Electrical & Electronics |
72.38 |
70.57 |
1.81 |
110 |
Peugeot S.A. |
[[]] |
France |
Automotive |
72.32 |
68.5 |
3.83 |
111 |
Grupo Sonae |
[[]] |
Portugal |
Conglomerate |
72.27 |
73.44 |
-1.17 |
112 |
Grupo Modelo |
[[]] |
Mexico |
Beverage |
72.21 |
72.34 |
-0.13 |
113 |
Esselunga |
[[]] |
Italy |
Retail - Food |
72.15 |
71.48 |
0.68 |
114 |
Best Buy |
[[]] |
US |
Retail - General |
72.08 |
69.44 |
2.64 |
115 |
Staples |
[[]] |
US |
Retail - General |
72.01 |
New |
|
116 |
Evraz Group S.A |
[[]] |
Russia |
Raw Materials |
71.89 |
New |
|
117 |
Qantas Airways |
[[]] |
Australia |
Airlines & Aerospace |
71.82 |
71.29 |
0.53 |
118 |
Lowe’s Cos |
[[]] |
US |
Retail - General |
71.76 |
70.85 |
0.9 |
119 |
Cemex S.A.B. de C.V. |
[[]] |
Mexico |
Industrial Products |
71.75 |
72.14 |
-0.4 |
120 |
Henkel |
[[]] |
Germany |
Consumer Products |
71.7 |
77.34 |
-5.64 |
121 |
Centres E. Leclerc |
[[]] |
France |
Retail - General |
71.66 |
68.18 |
3.48 |
122 |
Sony Ericsson |
[[]] |
Sweden |
Electrical & Electronics |
71.61 |
72.6 |
-0.99 |
123 |
Aflac |
[[]] |
US |
Financial - Insurance |
71.59 |
New |
|
124 |
Bombardier Inc. |
[[]] |
Canada |
Airlines & Aerospace |
71.58 |
73.28 |
-1.69 |
125 |
Home Depot |
[[]] |
US |
Retail - General |
71.49 |
69.76 |
1.72 |
126 |
NIKE |
[[]] |
US |
Consumer Products |
71.47 |
New |
|
127 |
Sasol |
[[]] |
South Africa |
Raw Materials |
71.38 |
59.13 |
12.26 |
128 |
Unilever |
[[]] |
UK |
Consumer Products |
71.28 |
74.19 |
-2.91 |
129 |
Repsol YPF |
[[]] |
Spain |
Energy |
71.25 |
75.03 |
-3.78 |
130 |
CVS |
[[]] |
US |
Retail - General |
71.14 |
69.37 |
1.77 |
131 |
Hindustan Lever Limited |
[[]] |
India |
Consumer Products |
71.13 |
69.17 |
1.95 |
132 |
P?o de A?úcar |
[[]] |
Brazil |
Retail - Food |
71.1 |
78.09 |
-6.99 |
133 |
Seat |
[[]] |
Spain |
Automotive |
71.05 |
New |
|
134 |
Rosneft |
[[]] |
Russia |
Energy |
71.04 |
77.29 |
-6.25 |
135 |
Denso |
[[]] |
Japan |
Automotive |
71.03 |
New |
|
136 |
PKN Orlen |
[[]] |
Poland |
Energy |
70.76 |
56.36 |
14.4 |
137 |
Microsoft |
[[]] |
US |
Computer |
70.52 |
72.95 |
-2.43 |
138 |
StatoilHydro |
[[]] |
Norway |
Energy |
70.5 |
New |
|
139 |
Suzuki Motor Corporation |
[[]] |
Japan |
Automotive |
70.44 |
74.5 |
-4.06 |
140 |
Unilever |
[[]] |
The Netherlands |
Consumer Products |
70.37 |
70.74 |
-0.37 |
141 |
Surgutneftegas |
[[]] |
Russia |
Energy |
70.35 |
73.82 |
-3.47 |
142 |
Renault |
[[]] |
France |
Automotive |
70.26 |
61.63 |
8.64 |
143 |
BASF AG |
[[]] |
Germany |
Chemicals |
70.26 |
68.85 |
1.41 |
144 |
Diageo |
[[]] |
UK |
Beverage |
70.22 |
62.96 |
7.26 |
145 |
Kesko |
[[]] |
Finland |
Retail - General |
70.2 |
68.85 |
1.35 |
146 |
NEC Corp. |
[[]] |
Japan |
Electrical & Electronics |
70.16 |
67.98 |
2.18 |
147 |
Hero Honda Motors Limited |
[[]] |
India |
Automotive |
70.15 |
65.62 |
4.54 |
148 |
KDDI Corp. |
[[]] |
Japan |
Telecommunications |
70.14 |
75.42 |
-5.28 |
149 |
Lenovo |
[[]] |
China |
Computer |
70.12 |
76.51 |
-6.38 |
150 |
GDF |
[[]] |
France |
Utilities |
70.11 |
64.05 |
6.05 |
151 |
Otto Group |
[[]] |
Germany |
Conglomerate |
70.05 |
67.32 |
2.73 |
152 |
Anheuser-Busch Cos |
[[]] |
US |
Beverage |
70.05 |
New |
|
153 |
Tesco |
[[]] |
UK |
Retail - Food |
70.02 |
75.92 |
-5.89 |
154 |
Kroger |
[[]] |
US |
Retail - Food |
69.96 |
65.64 |
4.32 |
155 |
Ahold |
[[]] |
The Netherlands |
Retail - Food |
69.94 |
66.62 |
3.32 |
156 |
JC Penney |
[[]] |
US |
Retail - General |
69.92 |
73.71 |
-3.79 |
157 |
Honeywell International |
[[]] |
US |
Industrial Products |
69.79 |
65.92 |
3.88 |
158 |
Empresas CMPC S.A. |
[[]] |
Chile |
Raw Materials |
69.72 |
73.99 |
-4.28 |
159 |
Associated British Foods |
[[]] |
UK |
Food & Tobacco |
69.69 |
New |
|
160 |
Outokumpu Oyj |
[[]] |
Finland |
Raw Materials |
69.67 |
67.66 |
2.01 |
161 |
Life Insurance Corpn. of India (LIC) |
[[]] |
India |
Financial - Insurance |
69.66 |
70.41 |
-0.75 |
162 |
Volkswagen AG |
[[]] |
Germany |
Automotive |
69.64 |
69.99 |
-0.35 |
163 |
LG Electronics Inc. |
[[]] |
South Korea |
Electrical & Electronics |
69.52 |
62.8 |
6.72 |
164 |
EDF |
[[]] |
France |
Utilities |
69.51 |
69.37 |
0.14 |
165 |
Banco do Brasil |
[[]] |
Brazil |
Financial - Bank |
69.41 |
70.2 |
-0.78 |
166 |
Kohl’s |
[[]] |
US |
Retail - General |
69.31 |
New |
|
167 |
Enterprise Rent-A-Car |
[[]] |
US |
Automotive |
69.25 |
New |
|
168 |
Bayer AG |
[[]] |
Germany |
Pharmaceuticals |
69.23 |
68.37 |
0.87 |
169 |
Bajaj Auto Limited |
[[]] |
India |
Automotive |
69.22 |
65.81 |
3.41 |
170 |
Motorola |
[[]] |
US |
Electrical & Electronics |
69.2 |
66.66 |
2.54 |
171 |
Safeway |
[[]] |
US |
Retail - Food |
69.16 |
68.41 |
0.75 |
172 |
Cepsa |
[[]] |
Spain |
Energy |
69.16 |
67.49 |
1.68 |
173 |
Express Scripts |
[[]] |
US |
Services |
69.13 |
New |
|
174 |
NLMK |
[[]] |
Russia |
Raw Materials |
69.08 |
69.82 |
-0.74 |
175 |
Tyson Foods |
[[]] |
US |
Food & Tobacco |
69.04 |
66.79 |
2.25 |
176 |
Braskem |
[[]] |
Brazil |
Chemicals |
69.03 |
68.79 |
0.24 |
177 |
Nokia |
[[]] |
Finland |
Electrical & Electronics |
69.03 |
77.76 |
-8.73 |
178 |
Casas Bahia |
[[]] |
Brazil |
Retail - General |
68.94 |
New |
|
179 |
British Airways |
[[]] |
UK |
Airlines & Aerospace |
68.88 |
64.72 |
4.16 |
180 |
BAE Systems |
[[]] |
UK |
Airlines & Aerospace |
68.84 |
New |
|
181 |
Grupo Jerónimo Martins |
[[]] |
Portugal |
Retail - Food |
68.82 |
68.35 |
0.47 |
182 |
Mapfre |
[[]] |
Spain |
Financial - Insurance |
68.8 |
74.29 |
-5.49 |
183 |
TNK BP |
[[]] |
Russia |
Energy |
68.73 |
New |
|
184 |
Lockheed Martin |
[[]] |
US |
Airlines & Aerospace |
68.65 |
67.63 |
1.01 |
185 |
Midea Group Co., Ltd. |
[[]] |
China |
Electrical & Electronics |
68.6 |
67.67 |
0.93 |
186 |
Oil & Natural Gas Corpn. Ltd. (ONGC) |
[[]] |
India |
Energy |
68.6 |
66.99 |
1.61 |
187 |
China Construction Bank |
[[]] |
China |
Financial - Bank |
68.58 |
63.89 |
4.69 |
188 |
Standard Bank |
[[]] |
South Africa |
Financial - Bank |
68.54 |
66.97 |
1.56 |
189 |
Coop Danmark |
[[]] |
Denmark |
Retail - Food |
68.52 |
69.85 |
-1.33 |
190 |
Grupo Odebrecht |
[[]] |
Brazil |
Conglomerate |
68.52 |
64.34 |
4.18 |
191 |
Mahindra & Mahindra Limited |
[[]] |
India |
Automotive |
68.45 |
69.05 |
-0.61 |
192 |
Autogrill |
[[]] |
Italy |
Retail - Food |
68.4 |
67.08 |
1.32 |
193 |
Novartis |
[[]] |
Switzerland |
Pharmaceuticals |
68.38 |
61.69 |
6.69 |
194 |
FUJITSU LIMITED |
[[]] |
Japan |
Computer |
68.38 |
70.36 |
-1.98 |
195 |
Kingfisher |
[[]] |
UK |
Retail - General |
68.34 |
61.94 |
6.4 |
196 |
Samsung Electronics Co. Ltd. |
[[]] |
South Korea |
Electrical & Electronics |
68.33 |
77.02 |
-8.69 |
197 |
Airbus |
[[]] |
France |
Airlines & Aerospace |
68.15 |
73.26 |
-5.11 |
198 |
Dongfeng Motor Corporation |
[[]] |
China |
Automotive |
68.12 |
67.67 |
0.44 |
199 |
Indian Oil Corp. Ltd. (IOC) |
[[]] |
India |
Energy |
68 |
64.41 |
3.59 |